Webmaster tools(Google and Bing) are the most useful tools today for SEO. Both google and Bing webmaster can give you a lot of information about your website. If you have a website and you are not using these tool, you are missing a lot of features that can make your SEO easier and most effective.
These are the way webmaster tools can help us in seo
- HTML Improvements(Google)/SEO Analyzer(Bing): Help you to improve your website basic seo setting
- Geo targeting: Webmaster help you in targetting your customer by defining your TARGET USERS(geo targets). means without using area specific domain you can target that region by defining TARGET USERS
- Search Queries: It shows you which keywords is bringing Google/Bing traffic to your website. Also it shows the keyword searches that triggered your website to appear in Google/Bing search result. You can use its impressions (how many times a web page from your website appeared in the search results) and CTR to plan your keyword and contents.
Tracking Incoming links: Webmaster tool help you to know number of links pointing to your website (homepage or other pages)This can help you in
- which websites is link to your site
- which terms they use to link your site
- which pages from your website have more links
- Help you to find out and remove them
- Google/Bing penalty: Google and Bing can impose penalties to your websites if they will found duplicate/ no Quality content(manual penalties) or if you are not following their rules(algorith)
Google shows manual penality Under the MANUAL ACTIONS option and for algorithmic penalities you need to read algorith updates.
Crawler Error: If the search engine cannot access or read your website properly then it is very difficult to get good rankings. Bing and google help you to get your website crawled by fetch as google(In google webmaster)/Sumit URL(Bing webmaster)
- Submit Sitemap:- Sitemap(XML sitemap) is a list of urls that Google/Bing take into account when crawling your website.
- Hacked or Website affected by Malware: Google/bing can inform you if they detect wrong happening(Site hacked or affected by malware) on your website. This make it necessary to have email notifications activated.