Remarketing and types of Remarketing

Remarketing is the strategy of the company to reestablish a product or service in the market as a result of decreasing sales. i.e., when the sales of any product or service of the company reduces then they reintroduce that product or service in the market to increase the interests of the customer towards that product or service and enhance the sale of the product. Remarketing is the technique to get back and to deliver message to those customers who leave the site and lost their interest on product or website. To use remarketing for your site, you first have to set up a JavaScript code. This code helps you to drop cookie whenever a new visitor visit your site. So, whenever your visitor visits another site, your website ads shown to him

Types of Remarketing

  1. Search Remarketing: Search remarketing focus on those visitors who make their inquiry by using keywords. When a visitor searching for information or solution, then they show their interest in your company.
  2. Site Remarketing: Site remarketing shows advertisement when visitor leave the site. i.e., after leaving the site by the visitor, ads shown to them. All this happen because of site remarketing.
  3. Email Marketing: Remarketing with the help of email clients like Gmail, Hotmail, yahoo etc is email marketing. Email marketing shows your ads to those users who open your emails.
  4. Social Media remarketing: Remarketing of product and service by using social media is known as social media remarketing. First visit any site and then open social media, in social media you see the ads of the site which you open previously.



1 Comment

  1. hunny chandwani | | Reply

    This blog provide good knowledge of remarketing and provide me good marketing strategies.

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