The Effectiveness of Google Ads

effectiveness-of-google-ads

Does “Google AdWords”work? It is a common question asked by customers looking for online marketing.

We can say from experience that Google AdWords can work for almost any type of business. Using AdWords requires time and money but its ROI is better than any other way of marketing

  1. Google AdWords Is Scalable: One of the challenges for any marketer is finding lead sources that scale – Google AdWords Is Scalable you can increase your budget and your leads and profits will increase accordingly.
  2. Google AdWords Is Measurable:Online marketing is measureable, and Google AdWords PPC is the most measurable of online channels. It’s very difficult to make exact measurements in SEO.In SEO you can’t always know what actions led to increased or decreased traffic and rankings? In comparison, Google AdWords is more transparent, providing lots of PPC metrics that allow you to see whether your campaign is working and generating business or not?
  3. Google AdWords Is Flexible:Google AdWords provides lots of options so you can customize your campaigns and ads to your particular needs. Target the audiences you most want to reach.
    Some Flexibility-
    Use keyword match types: You can show your ad to people who search for an exact keyword you have specified.Use ad extensions to display phone number, product images, your physical location etc.
    Target Specific Audience: Narrow your audience by location, time of day, language, browser or device type.
  4. Google AdWords Is Faster than SEO: For a New website it can take months to see results from SEO.  AdWords is a good option for new businesses because you don’t have to wait for results. You can put resources (time and money) into Google AdWords campaign and start getting impressions and clicks and sales immediately
  5. Google AdWords Is Easier than SEO: SEO has tons of rules and algorithm. Learning and using it is not so easy. In order to increase organic traffic (SEO), it takes a team of 3-5 people to work at least for three months- Writing SEO content, working on optimization and building links etc. AdWords is easier to learn even if you’re not inside the online marketing industry and it gives results within few minutes.
  6. Google AdWords Traffic has high conversion rate: Paid search traffic converts better than organic search traffic – its conversion rates are up to two times higher than Organic.
  7. Google AdWords Remarketing: Remarketing is best part of Google AdWords. We can show the client the exact product that they searched for. Along with cart abandonment emails. Retargeted ads have super-high ROI.
 The Effectiveness of Google Ads

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